In the middle of the new museum shop of the Van Gogh Museum Amsterdam stands prominently a large led display showing behind a glass wall. Especially of this screen is that it is constructed from two walls at a 90-degree angle. Second special characteristic is that one wall a sloping top. This screen is custom produced by QledX. The mat-glass wall for the screen ensures that the image is diffused. Just because the viewing distance is short you see not thereby the led’s. In addition, the content mostly artistic and that is exacerbated by the diffuse filter.